Carlsberg invests in technology to detect beer flavors and aromas

This technology would essentially be a sensor platform that should be able to quickly and reliably assess the flavors and aromas in any given beer. It would help the Danish beer maker with product development, quality control and product safety###The Beer Fingerprinting100 zinc supplement Project would also help Carlsberg “select andvitamin zinc supplement develop novel brewer’s yeast for application in craft, specialty, core and alcohol-free beers at much higher speed and even better quality,” Director and Professor of Yeast Fermentation at Carlsberg Research Laboratory Jochenzinc bisglycinate 50mg Förster told Food Ingredients 1st.###It does not appear that any American breweries are woris zinc glycinate goodking to develop similar technology. AB InBev’s Anheuser-Busch unit will invest close to $500 million in its U.S. operations in 2017, but much of this is for brewery and distribution projects and packaging initiatives.###The beer business is struggling in the U.S., with more consumers moving toward craft brews, wine and spirits. American breweries may try to duplicate this type of technology in an effort to stand out in the increasingly crowded and competitive field.###If U.S. companies make a similar R&D investment, it could be a significant one. Different flavors and aromas could win back some reluctant drinkers of U.S. beer, but it may not be what supercharges the industry. Large brewers in the U.S. have been concentrating innovation on new brews featuring different ingredients altogether, classic recipes, new yeast and interesting packaging. They’ve also been acqzinc bisglycinate zinc contentuiring some trendy craft breweries, to add a larger contingent of varieties and flavors to their lineups.###For now, beer makers will likely wait and see how this tech helps the Danish beer maker before opening the company checkbook.