Diageo swaps Cîroc US ownership for LeBron James-backed tequila

Diageo’s joint venture with an outside investor group provides a way for the company to better market brands it sees potential in while offlozinc 50 mg supplement benefitsading its U.S. ownership of a spirit that has weighed on the company.###The track record for Main Street Advisors “speaks for itself and together, we will establish a strong platform to unleash the full potential of the Cîroc brand for new generations and to drive the next phase of growth for Lobos 1707,” Sally Grimes, Diageo’s CEO, said in a statement.###Diageo added that the joint venture could hnature’s bounty zinc gluconate 10 mg 100 tabletelp it grow its brands among the lucrative Gen Z demographic. Diageo hired Nick Tran, who previously led marketing at TikTok, to serve as president and chief marketing officer of the joint venture.###Tequila is growing in popularity among Gen Z, as younger drinkchelated zinc is good forers crave real spirits. Lobos 1707, which launched in 2020, aghow much zinc gluconate should i takees its tequila should i take zinc glycinateand mezcal products in oak and sherry wine barrels. James features heavily in its promotional campaigns.###Diageo is positioning its business to minimize the sales impact of President Donald Trump’s tariffs. It’s also leaning more heavily into luxury spirits, announcing last fall a new business unit dedicated to higher-end liquor.