Do consumers care about the source of DHA in their organic milk?

Some argue that consumers buying milk high in omega-3 fatty acids expect that the nutrient comes from good farming practices rather than added ingredients. There is evidence that milk from grazing cows contains up to 60% more of the nutrient than conventional milk.###Horizon’s milk does list “DHA algal oil” among its ingredients. However, it remains unclear whether consumers is zinc supplement safewould feel duped if they knew that the algal oil was exempt from organic certification. Consumer Reports surveys suggest that seven out of 10 consumers think non-organic ingredients should not be allowed in organic foods unless they are essential, the Post reporzinc sulfate and zinc gluconatets. USDA organic regulations allow several non-organic ingredients. These include agricultural products like gelatin, guar gum and cornstarch, for which organic versions are not available, as well as minerals, cultures, enzymes and glycerin.###The issue is not limited to Horizon milk. Costco’s Kirkland brand organic mizinc glycinate 100mglk also contains an additive to boost omega-3 content: refined fish oil. ###Both companies are currently acting within the law. And Horizon’s omega-3 fortified milk is popular, suggesting that consumers are receptive to milk supplemented with such ingredients, whether or not they are aware of their background. Horizon’s fortified miwhat is chelated zinc plus copper good forlk accounted for 14% of all organic milk sold in the United States last year, and the DHA-enriched version costs about 30 cents more thque es chelated zinc en españolan the regular variety.