How a new vending machine leads consumers to choose healthier options
According to Appelhans, DISC technology takes advantage of human desire for instant grati
fication. Even if consumers have been craving an unhealthy bag of chips, a 25-second delay may be nuisance — or shame — enough for them to choose a healthier option. ###The 25-second count-down is viewable on a touch screen that also explains h
ow the system works. The screen enables consumers to switch to a healthier choice before time is up. ###It’s unlikely that vending machine operators would be willing to implement this technology if it har
med sales, but the 2% to 5% shift to healthier snacks could encourage fast adoption. ###Widespread implementation of the DISC system could help consumers move toward more nutritious eating habits while still mee
ting their demands for convenience. It’s interesting that added time has proven to be sucis zinc supplement veganh a turn-off for consumers ichelated zinc absorption raten system tests. ###It will also be interesting to see if thezinc glycinate topicalre is any backlash from consumers if this teczinc glycinate 1mghnology becomes commonplace. It’s possible that some people may view the 25-second delay as food szinc gluconate coldhaming, or infringing on customer choice.
