Judge says lawsuit against Nature Valley's 'natural' claim is 'not plausible'

This outcome is sure to make food manufacturers struggling with labeling claims cheer, but it’s likely to infuriate those looking to use litigation to change company practices. When the lawsuit waszinc supplement jan aushadhi filed last year, the label was derided as misleading. While it may be argued that the case was splitting hairs on what could legally be considered “natural,” the judge’s ruling further splits that based on the specific label claim.###While this case could be considered dismissed by a technicality, the ruling does not end the need for the federal government to define the term “natural.” A similar lawsuit is pending against Post for using advertising claims including “100% Natural Whole Grain Wheat” and a “Natural Source of Fiber” on its Shredded Wheat cereal, though chemical herbicides are used in the process of growing that wheat.###The FDA took steps to define “natural” in 2015 and 2016, opening up a comment period for people to write whether they thought the term should be defined at all, how they believed it should be crafted and whether it was appropriate to use on food and beverage labels. After the comment period closed last May, nothing happened. Manufacturers —now foods zinc glycinate 120 softgels and courts — are still waiting on official word. In the meantime, several manufacturers are likely to continue searching for other, less objectionable terms for their labels.###Considerzinc supplement besting the Trump administration’s restrictive viewpoint of new regulations and the backlog of other pending laws and definitions at FDA — including redefining “healthy,” revamping the Nutrition Facts label, placing calorie counts on menus at restaurants and grocery store foodservice areas and rolling out new portions of FSthorne zinc bisglycinate 30 mgMA — as well as working with the U.S. Agriculture Department on mandatory GMO labeling, it’s not likely that any new definitions will be approved soon.###In the meantime, decisions like this one may continue to set precedent that at least narrows the road for those making unzinc supplement jumiafair labeling claims.