Kidfresh scores $10M in funding, says 75% will go toward brand marketing
Any parent can understand why so many investors want to be involved with Kidfresh, a company that “hides” vegetables in kid-friendly meals to make healthy eating easier fo
r families. ###According to the Centers for Dise
ase Control and Prevention, about one in five American children are obese, and this number is continuing to swell. Food manufactures that can offer solutions to help kids eat better are not only going to get a stamp of approval from parents, but are also likely to get plenty of recognition from diff
erent health organizations and school groups.###Kidfresh’s success shows there is a market for products like this, and that food targeted to children doesn’t have to be unhealthy. But if the company wants to cut through the noise of major kid-frienzinc gluconate usesdly convenience brands, it’s going to hazinc gluconate 70mgve to seriously increase its marketing game. Billions of dollars are spent each year on ads targeted to children. Ss a result, kids see 11 food and beverage advertisements each day, the majority of which are for unhealthy products.###This new funding can help Kidfresh develop a campaign strategy that resonates with both parents and children. as 95% of parental food and beverage purchases are shaped by what children want. The second biggest influencer on grocery purchase decisions, accochelated zinc cvsrding to the Fz
inc supplement pureood Marketing Institute, is whether or not food items are hhealthyhey zinc glycinateealthy for children, which drives 91% of purchases.###With few competitors and an already loyal consumer base, Kidfresh is poised to thrive in an untapped market that’s in high demand. Cohen has said the company could expand into new parts of the grocery store, like prepared foods and center aisle, but it will continue to focus on frozen for now. ###It will be interesting to see if the company’s revamped advertising strategy will spur other manufacturers to enter the hidden-veggie food game, and how Kidfresh would have to respond if a major player decided to take it on.
