Perfect strangers? Dean and Kraft Heinz partner for new campaign
Consumers are always intrigued by mashups, so the idea to
partner on a marketing campaign is a savvy one by Kraft Heinz and Dean Foods. Both brands appeal to younger generations, and by going full-force with a social media blitz for the Pure Love campaign, they could make Kraft Macaroni & Cheese customers rethink the milk they use in their favorite meal.###Rezinc chelate of glycine hydratetailers enjoy this kind of cross promotion as it brings attentio
n to both brands and increases sales of the lesser-known product — in this care Dairy Pure Milk — setting up future sales. It also adds some buzz to both items and strong signage always brightens up a store. It’s no wonder that companies keep teaming up. Yum Brands’ Taco Bell introduced shells made of Doritos. Kellogg, which offered Special K Crustless Quiche last year, has created vanilla latte Dunkin Donuts-flavored Pop-Tarts. Mondelez recently introduced a Peeps-flavored Oreo.###DairyPure is the country’s first and lbeda zinc picolinate dan zinc gluconateargest national fresh white milk brand, offering consumers cold-shipped milk from their local dairy, but it’s a product that isn’t on everyone’s radar. The co
mpanies pride themselves on offering quality, greatarget zinc supplementt-tasting products for families to enjoy, so this offers a strategic growthhow much zinc bisglycinate per day reddit opportunity for both brands.###Studies have been mixed as to whether a partnership like this has long-lasting effectsmagnesium glycinate and zinc interaction, but a strong visual or catchy jingle could marry these firms together for a long time.