Sourcing the rainbow: Natural food color trends

Procter & Gamble refers to the first three to seven seconds after a shopper sees a product as the “First Moment of Trutzinc 30 tabletsh” — or the instant a product’s appearance either works its magic, convincing the buyer to add it to their basket, or fails. ###Color is a major part of this decision making, and not just because it’s visually stimulating. Color is also the consumer’s first indicator of flavor. Accorzinc acetate vs zinc gluconateding to a study by Emerald Insights, 90% of shoppers decide whether or not to buy a product solely based on color and perceived taste. ###Finding the perfect shade to both entice the consumer and aczinc gluconate mkcurately represent the flavor of a food product is a make-or-break goal for manufacturers. Growing consumer distrust of artificial colors and preference for nvitamin zinc supplementaturally sourced ingredients has made this undertaking even more challenging — especially bezinc glycinate vs zinc gluconatecause they don’t want color appearance to change. ###According to a recent Sensient Food Colors case study, consumers demand vibrant, eye-catching color that “authentically illustrate nature’s brilliance,” and the race is on to find and process natural colors that look good enough to eat.