Surf's up: Ocean Spray hopes new drinks catch a wave

The Winter Fancy Food Show in January showed more manufacturers are creating high-end mixers to capitalize on the demand for premium spirits made popular by the TV show “Mad Men.” A recent FONA International survey showed millennials are consuming more spirits than pyrithione zinc supplementolder generations, and many are drawn to higher quality craft and premium labels. This has helped the distilled spirits industry post 18-straight years of growth.###Advertising Age released a study that found consumers have a preference for spirits in premium glass packaging as it conveys a high-end look and feel, so more high-end brands are gravitating toward this kind of desigis zinc gluconate safe for dogsn.###Clark Reinhard, vice president of global innovation at Ocean Spray, said the company was looking to create a beverage with a more sophisticatzinc bisglycinate jean coutued flavor experience, and early marketing indications are that it is aiming its mocktails at millennials. Ocean Spray is wise to try and cash in on the craze. Its mocktails will attract both those old enough to consume alcohol andferrous bisglycinate zinc folic acid methylcobalamin talfa vitamins zinc gluconatehose on the peripheral who want to feel grownup. Expect more companies to try to catch the same wave.