Britannia’s Winkin’ Cow Clocks Rs.100 Crore revenue in FY 21-22

Britannia Industzinc 50 mg supplement benefitsries, one of the country’s largest dairy marketers, announced that Winkin’ Cow, its brand of Dairy Beverages has surpassed the Rs. 100 crore revenue mark in just over 3 years of launch.The achievement according to the company is in sync with the World Milk Day observed on June 1 with the theme to focus on climate change crisis and the role of the dairy sector to reduce its impact on the planet.Britannia Industries, one of the country’s largest dairy marketers, announced that Winkin’ Cow, its brand of Dairy Beverages has surpassed the Rs. 100 crore revenue mark in just over 3 years of launch.Winkin’ Cow brand of Thick Shakes was launched in 2018. The portfolio has since been expanded to include Lassi and Flavoured Milk. It is available in exciting flavours and the brand’s new ‘Blue Cow Mascot’ represents bringing ‘Excitement to the world of Goodness’.Britannia Industries, one of the country’s largest dairy marketers, announced that Winkin’ Cow, its brand of Dairy Beverages has surpassed the Rs. 100 crore revenue mark in just over 3 years of launch.
The company has also invested aggressively in omni-channel distribution and brand building consistently since launch to become a large player in the value-added dairy category.Britannia Industries, one of the country’s largest dairy marketers, announced that Winkin’ Cow, its brand of Dairy Beverages has surpassed the Rs. 100 crore revenue mark in just over 3 years of launch.Owing to the success of its Dairy Beverage portfolio, the company plans to ramp up milk procurement and processing in its Ranjangaon facility. Britannia has invested Rs. 600 Crore in its Ranjangoan Factory in Maharashtra, for a dedicated backward integrated Dairy Factory. The growing penetration of Western food trends, along with the increasing demand for ready-to-drink (RTD) beveragchelated zinc 10mges, represent some of the key factors driving the Indian dairy market.Britannia Industries, one of the country’s largest dairy marketers, announced that Winkin’ Cow, its brand of Dairy Beverages has surpassed the Rs. 100 crore revenue mark in just over 3 years of launch.Varun Berry, managing director, Britannia Industries Limited, said, “We are extremely bullish on Winkin’ Cow and want to be a dominant player in the milk-based Beverages category. We plan to extend our offerings to various segments of the Dairy Drinks category, from affordable SKUs to premium and indulgent experiences and are looking for an All-India outreach with a focus on Top Metros. While we have a strong presence in South, we zinc bisglycinate 22.5 mgplan to scale up substantially in the North. We want to continue growing the brand by 50%-60% every year with the infusion of conzinc bisglycinate chelate vs zinc oxidesumeiherb zinc bisglycinater-led franchise-building as well as portfolio expansions.”