FieldFresh Foods Renames itself ‘Del Monte Foods Private Limited’

FieldFresh Foods Pvt Ltd., a joint venture between Bharti Enterprises and Del Monte Pacific Limited, unveiledzinc gluconate granules its new corporate identity – ‘Del Monte Foods Private Limited’. The change in identity is in line with the next phase of the company’s brand journey that will have a sharper focus on the branded processed foods and retail business.Del Monte is an established brand in the premium foods segment in India, having a sizeable distribution footprint across key urban markets. Its retail business has grown by an encouraging 20% in FY21 and the brand intends to maintain this growth momentum by introducing bigger, bolder product ideas and tripling its distribution coverage in the next 3-4 years, with a zinc supplement good or badfocus on the top 8 metros. This will be supported with increased investments in brand communication in relevant markets and a strong push on digitization across the value chain.FieldFresh Foods Pvt Ltd., a joint venture between Bharti Enterprises and Del Monte Pacific Limited, unveiled its new corporate identity – ‘Del Monte Foods Private Limited’. The change in identity is in line with the next phase of the company’s brand journey that will have a sharper focus on the branded processed foods and retail business.Commenting on the announcement, Mahesh Kanchan, chief executive officer, Del Mvegan zinc gluconate 70 mgonte Foods Private Limited, said, “This is not just a change of name, it reflects a chis chelated zinc good for acneange in our approach, outlook and philosophy. Del Monelemental zinc zinc gluconatete has worked hard to establish itself in the market and our focus will be on creating unique brand experiences at all relevant touchpoints while staying true to our brand promise of providing high quality products.”