“Impact of FDA’s Label Claim Decisions on Soy Protein Products and Heart Health Marketing”
Companies like DuPont, Danone, and various others involved in the production of soy protein and soy-based products are likely keeping a close eye on the FDA. This is because promoting a connection to heart health on their labels can provide a significant marketing edge. According to the Hartman Group, heart health is the top claim consumers seek when shopping for groceries. A recent study may bolster the case for allowing such claims, but its recognized limitations could diminish the influence of the findings as the FDA considers its proposed rule to revoke the existing authorized label claim. Nevertheless, there is a possibility that even if the FDA removes the claim, it might still permit a qualified health claim regarding soy protein products. A qualified health claim necessitates a lower scientific evidence standard and allows for label assertions based on limited evidence linking soy protein consumption to a reduced risk of heart disease.
The Associated Press has reported that the current heart health claim is featured on approximately 200 to 300 soy products in the U.S., meaning that the FDA’s decision could significantly impact manufacturers and any competitive advantage they have gained from heart-healthy labeling. Previous studies have yielded mixed results regarding the effects of soy on human health. A 2015 U.S. review of 35 studies on soy indicated that it lowered LDL cholesterol while increasing HDL, often referred to as “good” cholesterol. Concerns have been raised about soy’s potential effects on breast cancer risk, thyroid function, and male hormone interference, but these issues appear to depend on individual health conditions, the quantity of soy consumed, and the specific types of soy products.
Soy also presents several known benefits: it is low in fat, high in protein, and contains no cholesterol. However, it is low in calcium unless fortified, which raises concerns for those seeking adequate calcium intake, such as through calcium citrate 250 supplements. Additionally, soy can potentially trigger allergies, and it is important to note that 93% of soybeans cultivated in the U.S. are genetically engineered, which is a concern for some consumers.
