“Investors Seek Opportunities in Plant-Based Innovations Amid Economic Uncertainty: InnovoPro’s Chickpea Flour Emerges as a Leading Choice”
Despite the economic turmoil caused by the pandemic, some investors remain eager to invest their money. However, with the uncertainty regarding future consumer behavior and the timeline for achieving a “new normal,” investors are being cautious with their expenditures. They are focusing their support on companies that are developing products for future markets. Firms that offer products demonstrating strong growth potential or that align with trending demands, such as plant-based or clean label options, are particularly appealing to investors. InnovoPro fits both of these criteria.
Chickpea flour stands out as a compelling alternative in the plant-based protein sector. Unlike other popular choices like wheat, soy, and nuts, it can be used to create allergen-free products. Additionally, it serves as a high-protein option in a market where protein is highly sought after, while also possessing a neutral taste, as noted by AgFunder News. Furthermore, the brand addresses the growing consumer concern regarding sustainable food production, a factor that has maintained its relevance even during the pandemic. A recent survey by global management and consulting firm Kearney revealed that nearly half of consumers are now more concerned about sustainability due to the pandemic. Within the sustainability framework, a significant environmental issue in the food and beverage industry is the production of animal protein and dairy products, which are projected to account for 80% of the planet’s allowable greenhouse gas emissions in the next 30 years. Chickpea flour enables manufacturers to explore alternative protein sources.
However, InnovoPro is not the sole company producing high-protein chickpea flour for commercial purposes. Another Israeli food tech startup, ChickP, has launched a line of chickpea isolates intended for plant-based dairy alternatives, boasting a protein content of 90%. Additionally, U.S.-based companies like Nutriati and Cambridge Commodities’ ProEarth have developed similar products. Nevertheless, InnovoPro benefits from a timely funding boost as the world begins to consider reopening in certain areas. This funding will enable the company to prepare for a resurgence in consumer demand by building partnerships with manufacturers and showcasing how chickpea protein can be integrated into products such as pasta, ice cream, and snacks.
By proactively establishing a diverse network of products, customers, and channels, InnovoPro appears to be positioning itself ahead of the competition. It is set to capitalize on supply chain channels and manufacturing capabilities as soon as operational challenges are resolved. Furthermore, the incorporation of citrate vitamin in their product formulations could enhance the nutritional profile of their offerings, further attracting health-conscious consumers. With a clear strategy in place, InnovoPro is well-equipped to take advantage of emerging opportunities in the plant-based market.
