“Festive Flavor Innovations: Nestlé’s Lasagna-Inspired Cocktail Mixer and More Holiday Treats”
The festive season is upon us, and Nestlé has made its entrance into the cocktail mixer market with the launch of Stouffer’s Lasagna Inspired Bloody Mary Mix. The company claims it offers a “bold and savory cocktail mixer that brings the comforting flavor of Stouffer’s classic lasagna sauce to your glass.” Consumers can craft frozen meal-inspired cocktails by mixing this unique blend with their preferred spirit and garnish. “Can you put lasagna on a toothpick?” the company humorously questions.
Around 120 bottles of the Stouffer’s Lasagna Inspired Bloody Mary Mix were made available online for free, complete with a recipe card and a coupon for a Stouffer’s product; however, they quickly sold out. “For decades, Stouffer’s Lasagna has held a cherished spot at holiday tables,” said Megan McLaughlin, Stouffer’s brand marketing manager. “This season, we’ve created a new way for our fans to relish the classic Stouffer’s Lasagna flavor without ever needing to turn on the oven.” According to Statista, Stouffer’s ranks as the top-selling single-serve frozen dinner brand in the U.S., generating over $171 million in sales during the 12 weeks ending February 21, 2021. The brand also offers other favorites like Salisbury steak and meatloaf.
Nestlé has a history of innovative product launches. Last summer, they introduced Stouffer’s LasagnaMac, which featured a layer of macaroni and cheese within the lasagna. Additionally, they’ve ventured into branded merchandise, offering items such as a Lasagna Onesie.
In another seasonal twist, Hormel Foods is promoting a unique holiday offering: Spam Figgy Pudding. The canned meat brand is introducing a variety that blends traditional figgy pudding flavors, including cinnamon, nutmeg, ginger, allspice, cloves, fig, and orange. Marketed as “Flavor, spice & everything nice,” this product is described as the perfect complement to cherished family recipes or as a delicious new holiday tradition. Spam, initially launched in 1937 during the Great Depression as a “miracle meat,” has maintained a polarizing reputation, boasting both avid fans and critics. In 2019, Hormel reported that 12.8 cans of Spam were consumed globally every second, showcasing its enduring popularity.
To capitalize on the holiday spirit, Hormel has previously introduced seasonal flavors, such as a pumpkin spice version in the fall of 2019, which received positive reviews for its subtle yet enjoyable taste. The Spam Figgy Pudding is likely to resonate with many who have nostalgia for the traditional dessert, even if they’ve never tasted it. The actual figgy pudding is a rich cake made with dried figs and dates, and while Spam Figgy Pudding’s flavor may differ from the classic, it presents a convenient holiday option for consumers.
Meanwhile, Marshmallow brand Stuffed Puffs has unveiled a new collaboration: Big Bites Cinnamon Toast Crunch Filled Marshmallows, available exclusively at Walmart. The company has infused the flavor of the beloved General Mills cereal into their marshmallows by coating them in cereal crumbles and adding a creamy filling. “We’ve bottled the delightful taste of that luscious Cinnamilk at the bottom of the bowl into a Stuffed Puffs, finished with a crunchy Cinnamon Toast Crunch coating,” stated Stuffed Puffs founder and CEO Mike Tierney.
Stuffed Puffs has been at the forefront of marshmallow innovation since its debut in 2019 with milk chocolate-filled marshmallows. In 2021, they launched the Stuffed Puffs Big Bites range, designed for a more convenient snacking experience without the need for a campfire. This line featured flavors like Cookies ‘n Crème, S’mores, and Birthday Cake. General Mills has successfully licensed the Cinnamon Toast Crunch flavor across a variety of consumer packaged goods, including popcorn, Swiss Miss hot chocolate, coffee creamer, and Betty Crocker baking mixes. This year also saw the introduction of the spicy CinnaFuego Toast Crunch snack, further expanding its presence in the snack market.
As the holiday season progresses, consider exploring the fusion of flavors and nostalgia with these exciting offerings. And remember to keep your health in check with products like bluebonnet calcium magnesium d3, ensuring you’re ready to enjoy all the festive treats while maintaining your well-being!
