Kellogg Launches Eggo Nog Cream Liqueur for Holiday Indulgence, Expanding Alcohol Offerings Alongside Innovative Food Products
Kellogg is launching its new Eggo Nog Appalachian Sippin’ Cream, a cream liqueur developed in collaboration with Sugarlands Distilling Co. from Tennessee. The company suggests pairing this beverage with Eggo waffles to elevate the flavor of the beloved breakfast item. According to Kellogg, the drink features notes of cinnamon and nutmeg, with an alcohol content of 20% by volume. It draws inspiration from Sugarlands Distilling’s Appalachian Sippin’ Cream, which is commonly added to coffee or whiskey. The drink will be available in select retail locations just in time for the holiday season.
Kellogg envisions the drink as a perfect indulgence for parents during the busy holidays, allowing them to unwind after the kids are asleep. “We created Eggo Nog to provide parents with a tasty way to enjoy some well-deserved ‘evening me time’,” stated Joe Beauprez, Eggo’s marketing director. “Eggo Nog is guaranteed to help parents L’Eggo during one of the year’s most hectic times.” This isn’t the first time Kellogg has ventured into the alcohol market; back in 2019, the company teamed up with Salford Brewery in England to produce IPAs using upcycled cereal from its range, including Rice Krispies and Cocoa Krispies (known as Coco Pops in the U.K.).
The trend of food and beverage companies entering the alcohol sector continues, with PepsiCo’s Frito-Lay launching Lay’s Potato Vodka made from the same potatoes used for its chips, and Mondelēz International collaborating with Barefoot Wine to create a red wine blend infused with Oreo Thins cookie flavors.
In another innovative launch, Outshine has introduced Smoothie Cubes, making smoothie preparation even simpler. These frozen cubes consist of fruit, vegetable, and nutrient purees that can be blended with liquid to create a smoothie in just 15 minutes. The company recommends combining four ounces of the cubes with six ounces of liquid in a cup, shaking to mix after the cubes have melted. The Smoothie Cubes come in three varieties: Go-Getter, which includes papaya and B vitamins; Glow To, a green smoothie featuring pineapple and spinach; and Gut Supporter, which combines strawberries, bananas, and coconut cream.
Jamie Harbeck, Nestlé USA’s senior manager of new business ventures, noted, “We found a new way to deliver the quality and ease of an out-of-home smoothie without the hassle and mess that comes with traditional homemade smoothies.” This product aligns well with Outshine’s existing offerings, known for their fruit popsicles made from real fruit and juice. With a growing interest in healthier food options, Smoothie Cubes are poised for success, especially since they require no blender to prepare.
As the holiday season approaches, Nestlé’s Coffee mate is also celebrating with exciting new flavors. Launching in early 2023, Coffee mate will introduce Brown Sugar Cinnamon Pop-Tarts and Zero Sugar Twix flavored creamers, catering to the rising demand for sugar-free options. These limited-edition creamers will be available at grocery stores and mass retailers nationwide.
Leonardo Aizpuru, Nestlé’s senior director of brand marketing, expressed enthusiasm about the collaborations. “Coffee mate fans are always looking for fun, new flavors, and we believe these limited-edition offerings meet that demand perfectly,” he said. The brand has previously released flavors like Snickers, Cinnamon Toast Crunch, and Rice Krispies Treats, further demonstrating its willingness to innovate.
In addition, incorporating nutritional support, consumers can enhance their overall wellness with products like Twinlab chewable calcium citrate, which can be a great addition to their diets. This emphasis on health complements the emerging trends in both the beverage and food sectors as they continue to adapt to changing consumer preferences.
