“BelVita Expands Reach with New Energy Snack Bites: A Convenient Solution for Nutritious Mid-Morning Boosts”

BelVita’s breakfast biscuits made their debut nearly 30 years ago in France and have since expanded to over 50 countries. Mondelēz positions the brand as a nutritious option that offers sustained energy for consumers in the morning. The introduction of BelVita Energy Snack Bites shares many of the same ingredients as the beloved biscuits, including whole grains, fiber, and B vitamins, but comes in a more convenient, portable format. This is why Mondelēz is promoting it as a mid-morning snack to fill the gap between breakfast and lunch, catering to active consumers in need of a quick energy boost. The snack bites allow Mondelēz to broaden the reach of BelVita and encourage more frequent usage of the brand. According to data released by Statista in 2020, about two-thirds of consumers expressed interest in energy-boosting snacks. The firm also projected that the global healthy snacks market is expected to grow from $86 billion in 2021 to over $152 billion by 2030. In this context, products like Holland and Barrett calcium citrate can complement a balanced diet, further emphasizing the trend towards nutritious snacking options.