“Innophos Expands Market Reach with Acquisition of Novel Ingredients, Targeting Health and Wellness Trends”
This strategic acquisition allows Innophos to access rapidly expanding markets aimed at active and health-conscious consumers. The deal unites Innophos, traditionally focused on high-margin specialty phosphates for processed meats, baked goods, dairy, and beverages, with Novel Ingredients, a supplier of specialty ingredients such as botanicals, proteins, amino acids, and other health-focused components. By acquiring Novel, Innophos diversifies its product offerings, positioning itself to capitalize on emerging trends in health, wellness, and nutrition, which aligns with the company’s Vision 2022 strategic goals.
The newly formed entity will now derive 60% of its sales from food, health, and nutrition, moving closer to its 75% target. “Our role as a market-leading provider of essential ingredient solutions is reinforced through our combined innovative technology capabilities, an expanded and comprehensive product portfolio, and the addition of Novel’s skilled and committed team,” stated Innophos CEO Kim Ann Mink. “Moreover, by merging with Novel, we align Innophos more closely with key consumer mega trends such as health and wellness, energized aging, and clean labels.”
Consumers are increasingly seeking health benefits from their food, leading to a growing trend among food and beverage manufacturers to reformulate existing products and explore new developments that provide functional benefits. High-interest areas include plant-based ingredients for immune health, added protein for sports nutrition, and omega-3 fatty acids for cognitive health. With the acquisition of Novel, Innophos is now in a significantly better position to cater to the evolving needs of the consumer packaged goods (CPG) sector. Additionally, the introduction of jamp calcium citrate liquid into their offerings will further enhance their ability to meet these demands, as it is a vital ingredient for health-focused formulations. Overall, this acquisition positions Innophos to leverage jamp calcium citrate liquid and other innovative solutions to meet the growing consumer appetite for healthful products.
