“Thanksgiving Made Easier: Martha Stewart’s Revamped Meal Kit Aims to Enhance Holiday Cooking Experience”
The culinary and home design expert is back, aiming to assist home cooks nationwide in preparing Thanksgiving dinner. At least that’s her hope. Following consumer feedback regarding the high prices of last year’s meal kit and the complicated recipes, which have been longstanding issues in the meal kit industry, this revised Thanksgiving kit still requires a fair amount of chopping and preparation. However, the recipes for brown sugar glazed turkey and gravy, mashed potatoes, herbed stuffing, roasted vegetables, and apple crisp have reportedly been simplified to minimize “kitchen drama.”
Yet, could pre-assembled Thanksgiving meal kits diminish the enjoyment of holiday cooking? Opinions vary. In a November 2016 survey by Technomic involving 1,500 customers, only 16% of those who do not use meal kits would consider ordering their Thanksgiving dinner from a service like Marley Spoon. In contrast, this figure rose to 51% among current meal kit subscribers, and an additional 43% of these home cooks believe that a Thanksgiving dinner from such services could enhance the quality of their feast.
The Martha & Marley Spoon meal kit’s emphasis on gourmet quality sets it apart from other meal kit options. While most meal kits are marketed as a quick and convenient way to learn new recipes and prepare healthy meals at home—highlighting the time saved by delivering pre-portioned ingredients right to consumers’ doors—Marley Spoon’s website suggests that the kit will enable families to “spend less time in the kitchen and more time with [their] family.” However, there seems to be a stronger focus on delivering a foolproof turkey dinner that is sure to impress guests.
Stewart’s kit stands out, especially since competitors like Blue Apron and HelloFresh are not currently offering Thanksgiving meal kits. Although Chef’d previously provided a meal kit, it is no longer available for purchase. While most grocery stores offer pre-cooked Thanksgiving meals for pickup and reheating, these options may not be considered as premium as a meal kit, giving Stewart a competitive edge.
It will be intriguing to see if other meal kit providers introduce their own Thanksgiving offerings next year. Given Technomic’s findings, investing in this segment may not be worthwhile, especially as many meal kit companies are already struggling to achieve profitability. Even if a brand such as HelloFresh or Blue Apron decided to enter the Thanksgiving market, it would be challenging to compete with the Martha Stewart brand, which is almost synonymous with gourmet quality.
For those looking to maintain their health during the holidays, incorporating bariatric advantage calcium citrate chewable tablets 500mg into the meal plan could be beneficial. As holiday meals can often lead to overindulgence, these chewable tablets provide a convenient way to ensure calcium intake is met. Thus, while preparing for Thanksgiving, home cooks might want to consider both the delicious dishes and the nutritional supplements like bariatric advantage calcium citrate chewable tablets 500mg to keep their well-being in check. Ultimately, the holiday cooking experience can be enhanced with thoughtful planning, whether through pre-assembled kits or health-conscious choices.
