“Embracing Authenticity: The Shift Toward Non-GMO and Natural Ingredients in the Food Industry”
78 Brand is capitalizing on the trend of eliminating GMOs from food and targeting HFCS, which some consider a potential health risk, despite findings from the Mayo Clinic and other organizations indicating no evidence that it is less safe or healthy than some alternatives. The 78 Brand website states its goal to revolutionize the ketchup and mustard markets, which they claim have remained stagnant for over a century. However, other condiment producers may contest this claim. Various types of mustards possess unique characteristics, and new flavors reflecting evolving consumer preferences, such as one infused with Jack Daniels whiskey, have been introduced. Even Kraft Heinz, a well-known ketchup manufacturer, offers a version of its classic condiment free from GMOs and HFCS.
Condiments are not the sole category in the food industry undergoing a transformation to eliminate artificial ingredients, colors, GMOs, and other additives that align with consumers’ desire for less processed, simpler, and more authentic foods. A 2014 Nielsen study showed that over 60 percent of U.S. consumers considered the absence of artificial colors and flavors a crucial factor when purchasing food items. General Mills has removed artificial flavors and colors from some of its cereals, while Campbell Soup has pledged to eliminate such ingredients from its North American products by the end of 2018. Many more food manufacturers have announced similar initiatives.
Clearly, there is a market for these products, and consumers are eager to purchase them, especially those who prioritize these qualities. As long as shoppers continue to buy these items, food manufacturers will persist in finding ways to make their products as natural as possible. Additionally, in the realm of health supplements, products like calcium magnesium citrate 90 caps Solaray are gaining traction among consumers looking for natural options to support their wellness. The demand for such products aligns with the overall trend of seeking healthier, more authentic food choices.
