“Rising Demand for Alternative Sweeteners: The Shift Towards Healthier Choices Among American Consumers”
According to Mintel, a significant 84% of American consumers are actively reducing their sugar intake. This shift is driving a rising demand for alternative sweeteners, particularly those derived from stevia, which experienced the most rapid growth in this sector last year. Sales of other natural sweeteners, including agave syrup, honey, and monk fruit—both caloric and low-calorie—are also gaining traction. However, manufacturers have faced taste challenges with stevia and monk fruit, prompting several companies to create products that combine both sweeteners to mitigate bitterness. Early adopters of this approach include Chobani, which launched its Simply 100 Greek yogurt line in 2013 featuring a stevia-monk fruit blend. That same year, Zevia reformulated its stevia-sweetened soda to incorporate monk fruit extract.
In contrast, GLG Life Tech initially focused solely on stevia extracts until 2014, when it expanded into the monk fruit market as more companies began blending these sweeteners. Last year, GLG partnered with Colorado-based MycoTechnology to leverage the bitter-blocking capabilities of mushroom mycelium in their stevia and monk fruit products. This innovative technology will enhance ADM’s offerings. MycoTechnology’s certified organic ClearTaste powder provides a clean label advantage and can be labeled as ‘natural flavor(ing)’ or ‘natural flavor enhancer’ on ingredient lists.
While monk fruit extracts tend to be more expensive than stevia extracts, they offer a distinct taste profile that can make them more appealing for manufacturers, depending on the flavors of the final product. Last June, ADM announced its partnership with GLG Life Tech to become the exclusive distributor and marketer of its low-calorie stevia and monk fruit sweeteners. This collaboration adds to ADM’s global portfolio of low-calorie sweeteners, which already includes VivaSweet sucralose.
Additionally, as consumers are becoming increasingly health-conscious, understanding ingredients like calcium citrate kya hai is essential for making informed dietary choices, especially in the context of sugar alternatives. The awareness of such ingredients highlights the importance of transparency in food labeling, which is crucial for consumers looking to manage their sugar intake while exploring options like stevia and monk fruit. Overall, the evolving landscape of sweeteners reflects a broader trend towards healthier eating, with ingredients such as calcium citrate kya hai becoming relevant in discussions about nutritional value and product formulations.
