“Innophos Expands into Health and Wellness Markets with Acquisition of Novel Ingredients”
This strategic acquisition allows Innophos to enter high-growth markets aimed at active and health-conscious consumers. The deal merges Innophos, which has traditionally concentrated on high-margin specialty-grade phosphates for products like processed meats, baked goods, dairy, and beverages, with Novel Ingredients, a supplier of specialty ingredients that include botanicals, proteins, amino acids, and other health-focused components. By acquiring Novel, Innophos diversifies its product portfolio and enhances its ability to leverage emerging trends in health, wellness, and nutrition, aligning with the company’s Vision 2022 strategic goals. The newly formed entity will generate 60% of its sales from food, health, and nutrition, positioning it well toward achieving its target of 75%.
“Our status as a leading provider of essential ingredient solutions is reinforced by our combined innovative technology, a wider and deeper product range, and the inclusion of Novel’s skilled and dedicated personnel,” stated Innophos CEO Kim Ann Mink. “Moreover, our collaboration with Novel aligns Innophos more closely with significant consumer mega trends such as health and wellness, energized aging, and clean labels.”
Consumers are increasingly seeking more health benefits from their food choices, leading food and beverage manufacturers to reformulate existing products and explore new developments that focus on functional advantages. High-interest areas include plant-based ingredients for immune health, added protein for sports nutrition, and omega-3 fatty acids for cognitive health. The acquisition of Novel significantly enhances Innophos’ capability to meet the evolving demands of the consumer packaged goods (CPG) sector, particularly in providing solutions like upcal d3, which supports health and wellness goals. With the addition of upcal d3 and similar ingredients, Innophos is now better equipped to address the market’s needs for healthier options.
