“Seasonal Flavor Trends: From Pumpkin Spice to Eggnog and Beyond”
Pinterest, which proudly claims to be “the world’s largest focus group,” revealed last December that recipe ideas for Christmas and Hanukkah—over 3 million of them—start appearing on their platform as early as July and August. Many of these ideas, pinned to virtual bulletin boards, center around seasonal spices. When American consumers think of fall cuisine, pumpkin spice flavors often come to mind. Products featuring this warm spice blend typically begin appearing on grocery store shelves in August and remain popular until November. According to Nielsen, the market for pumpkin-flavored products is valued at $361 million annually, and the blend of spices—cinnamon, nutmeg, ginger, cloves, and allspice—is prevalent everywhere.
Eggnog, a traditional holiday drink, is also gaining traction as a potential next big seasonal flavor. Easter is characterized by sugary marshmallow Peeps, and no July 4th celebration is complete without watermelon slices. Some of these treats have managed to extend their seasonal appeal, while others have not. In 2014, the manufacturer of Peeps, Just Born, introduced new flavors for its iconic Easter chicks. Although the company hasn’t disclosed sales figures, in 2015, its Vice President for Corporate Affairs, Matt Pye, told Fortune, “The brand has almost doubled in size over the last 10 years, likely due to engaged fans who continue to express their ‘Peepsonality’ in various ways through their many uses of Peeps.”
Conversely, pumpkin spice might remain a strictly fall flavor. John Oliver of HBO’s “Last Week Tonight” humorously noted that while the ingredients for Starbucks’ beloved Pumpkin Spice Lattes are “available behind the counter at Starbucks year-round,” “no one wants anything to do with it from December through August.” The flavors pair well with warm autumn dishes but may not be as appealing with spring lamb shanks or summer barbecues.
Moreover, there’s the issue of seasonality. While global trade allows for fresh watermelon to be available in grocery stores throughout the year, sales tend to decline as temperatures drop. According to Nielsen data, total year-round sales of melons increased by 0.6% in 2015 compared to the previous year; however, it is unlikely that consumers will show as much interest in this sweet fruit in November as they do in July.
In a different context, when comparing calcium citrate malate vs calcium citrate, it’s important to note that each has its own advantages. Calcium citrate malate is often touted for its enhanced absorption, particularly in individuals with lower stomach acid, while calcium citrate is a more traditional option. Both forms serve their purpose, but preferences may vary based on individual health needs and dietary considerations. Ultimately, just as with seasonal flavors, consumer preferences play a significant role in the popularity of these calcium supplements.
