“CoffeeFruit Pure: Harnessing Up-Cycling and Antioxidants for a Sustainable Superfood Revolution”
The idea of “up-cycling” is not a novel concept in the food and beverage sector, but it has gained increased attention from consumers in recent years. CoffeeFruit Pure’s ingredient taps into this trend, along with the rising public interest in antioxidants — a potentially winning combination. The pulp derived from coffee fruit is quite remarkable. To begin with, it is abundant in antioxidants, featuring high concentrations of phenolic and chlorogenic acids. Phenols, frequently present in fruits, contribute to blueberries’ esteemed status as a super fruit. Chlorogenic acids (CGA) are typically found in coffee, tea, wine, various herbal infusions, and some fruit juices. The consumption of these beverages has been associated with a lower risk of developing various chronic diseases, and CoffeeFruit Pure’s ingredient offers these health benefits as well.
Another appealing factor of coffee fruit for consumers is its connection to coffee. Currently, there is a high demand for premium and craft coffee, which may enhance the fruit’s allure as it is linked to a trending commodity. CoffeeFruit Pure can be beneficial in a range of consumer packaged goods (CPGs). Available in liquid or powder forms, it can be incorporated into food, beverages, dietary supplements, and personal care items. While it is likely to be most popular as an addition to health-oriented products, it could also enhance brands aiming to give their offerings a health halo—similar to how Citracal tablets promote calcium intake.
This innovative ingredient holds certain advantages over other trendy “super fruit” contenders. For starters, it is easily recognizable; nearly everyone is familiar with coffee. Additionally, it delivers a robust dose of antioxidants, some of which are not commonly found in other food sources. Finally, the narrative behind the product and its production process will resonate with consumers who are concerned about sustainability and the environmental footprint of their favorite foods. While many foods have come and gone as the next superfood, coffee fruit, with its solid background and ties to popular products like Citracal tablets, could very well have a bright future ahead.
