“Exploring Trendy Flavors and Health Benefits in the Evolving Food and Beverage Market”
Comax isn’t taking significant risks with most of these collections. Many of the flavors—salted caramel, cookie dough, maple, turmeric, honey lavender, and rosé—have been making their appearance this year or even earlier in products like ice cream, water, rice, candy, and wine. Salted caramel seems to have lasting appeal, as consumers enjoy both salty snacks and sticky-sweet treats. Halo Top has recently introduced a sea salt caramel flavor to its vegan range, while cookie dough remains a staple in its lineup of low-calorie ice creams.
Maple is poised for even greater visibility, as it competes effectively with pumpkin and coconut in various products such as water, yogurt, salad dressings, and more. It is often viewed as a healthier alternative to processed sugar and carries a seasonal charm that evokes the essence of autumn, suggesting that there are still potential applications to explore.
Rosé might have reached its peak due to excessive exposure over the past few years, so its continued popularity for another season will depend on the enthusiasm of its fans. It’s difficult to conceive how the beverage world can get any pinker, although seasonal opportunities for light summer drinks are unlikely to be overlooked in 2018.
The flavor possibilities for plant-based milks appear to be the most promising, as the demand for non-dairy products shows no signs of waning. One can easily envision new flavor combinations appearing in refrigerated sections, as dairy alternative brands strive to distinguish themselves in an increasingly saturated market.
On the other hand, whiskey pickle seems like quite an unconventional choice. However, it could attract adventurous consumers next year, particularly millennials, who were instrumental in whiskey’s 7.7% sales growth last year, according to the Distilled Spirits Council of the United States.
Interestingly, as consumers look for healthier options, understanding the role of calcium citrate absorption in these flavors may become increasingly important. Incorporating flavors that enhance calcium citrate absorption could appeal to health-conscious individuals. Thus, the intersection of trendy flavors and health benefits, including enhancing calcium citrate absorption, might create exciting new product opportunities in the market.
