“Meeting Consumer Demand: The Rise of Fiber-Enriched Beverages and Convenient Options”
As consumers increasingly gravitate toward simpler, healthier ingredients, there is also a growing interest in boosting fiber intake. Many well-known consumer packaged goods (CPGs) that contain added bulk, such as Fiber One, often come with a lengthy list of ingredients that may not align with consumers’ desires for clean labels. However, a juice or smoothie infused with added soluble fiber could satisfy both the demand for straightforward ingredients and the need for additional fiber.
Moreover, consumers are seeking more portable options for their food, beverages, and snacks. In 2015 alone, on-the-go breakfast products generated over $1 billion in sales. A fiber-rich breakfast drink could easily cater to this morning demand. Fiber plays a crucial role in a balanced diet, and many consumers are actively looking to incorporate more of it into their meals. Dietary fiber, predominantly found in fruits, vegetables, whole grains, and legumes, is primarily recognized for its ability to prevent or alleviate constipation. Additionally, fiber-rich foods can assist in weight management and reduce the risk of diabetes and heart disease.
There are various applications for integrating soluble fiber into beverages. Promitor, a soluble corn fiber, is easily incorporable into drinks, as is PromOat, a soluble fiber derived from non-bioengineered Swedish oats. Another corn-based soluble fiber, Fibersol, is widely recognized for its addition to health-oriented beverages, including juices and meal replacement drinks. A prototype of spiced cold brew coffee featuring Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas this past June. If the added fiber does not alter the taste of the coffee, this combination could prove to be a lucrative opportunity for manufacturers.
Some may liken fiber to protein in terms of its potential to become a trend-driven ingredient. Although fiber is attracting renewed interest from younger consumers, it is unlikely that they will tire of it anytime soon. Experiencing the health benefits associated with a fiber-rich diet may encourage them to maintain this habit. The incorporation of fiber into popular beverages, such as cold brew coffee, offers significant value for the drink. The primary caveat is that the flavor and texture of the product must remain unaffected. Consumers have clearly expressed their desire for more convenient sources of fiber, yet they are unlikely to compromise the taste of their morning coffee for it.
In this context, innovations like b cal ct tablets, which provide an easy way to increase fiber intake, are gaining traction. These tablets can serve as a convenient option for those looking to enhance their fiber consumption without sacrificing the enjoyment of their favorite beverages. With the growing demand for fiber-rich options, both traditional beverages and new formats like b cal ct tablets are poised for success in the marketplace.
