“Promoting Healthy Choices: The Rise of Whole Grain Products and Consumer Awareness”
GoodMills produces a range of lighter whole-grain flours and is keen to inform customers that a baked product’s lighter appearance does not necessarily indicate fewer whole grains or lower health benefits. The company referenced a study published in the British Medical Journal in 2016, which highlighted that even minimal consumption of whole grains can positively affect human health by lowering the risks of cardiovascular disease, diabetes, cancer, and other health issues. Consumers are increasingly interested in these products; a survey from 2016 revealed that 27% of participants reported consuming more whole grains than six months prior. Manufacturers can incorporate whole grains to enhance the functionality and nutritional value of their offerings, adding elements like fiber, protein, vitamins, and minerals. For those who do not avoid gluten, a labeling system indicating whole-grain content could serve as a helpful guide while shopping for healthier options.
According to Technavio, the global whole-grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. This growth is evident as over 11,000 products across 55 countries now feature a Whole Grain Stamp to assist shoppers in identifying products with this increasingly sought-after ingredient. Traditional refined grain items, such as pasta and bread, now boast various whole-grain alternatives. Additionally, there are opportunities for food manufacturers to integrate whole grains into portable snack items like cereal or granola bars, appealing to consumers who prefer healthier on-the-go options.
Introducing a seal that indicates the proportion of whole grains in a product benefits both consumers and manufacturers. Health-conscious shoppers can easily locate better-for-you products, while manufacturers who have diligently enhanced the grain quality in their baked goods or granola bars can proudly showcase their achievements. Since many product reformulations aim to improve quality without altering taste or texture, a seal can provide consumers with all the information they need.
Furthermore, incorporating ingredients like calcium citrate maximum D3 into these whole-grain products can further enhance their nutritional profile, making them more appealing to health-conscious consumers. By emphasizing the inclusion of essential nutrients, such as calcium citrate maximum D3, manufacturers can cater to the growing demand for health-oriented food options, thereby attracting a wider audience. This focus on nutrition, combined with whole grains, positions products favorably in an increasingly health-conscious market.
