“ADM Enhances Plant Protein Capabilities Amid Rising Consumer Demand and Market Opportunities”
Similar to food manufacturers, ADM has been enhancing its plant protein capabilities to meet the rising consumer demand. Research by ADM reveals that approximately 18% of U.S. consumers tried their first plant-based protein product during the pandemic, and 92% of these individuals intend to continue purchasing in this category. This finding aligns with other studies aiming to assess the market value of alternative proteins, which could reach $290 billion by 2035, capturing 11% of all protein products sold, according to the Boston Consulting Group and Blue Horizon Corporation.
Given this growth, it is no surprise that ADM is making significant investments in plant proteins. One recent initiative includes the inauguration of a pea protein plant in North Dakota. Moreover, ADM is part of a joint venture named PlantPlus Foods, collaborating with beef processor Marfrig Global Foods to develop plant-based products for both North American and South American markets. The acquisition of Sojaprotein enhances ADM’s market reach and product portfolio in Europe, providing an immediate increase in its plant protein production capabilities. This strategy allows ADM to expand its market presence more rapidly compared to building internal production capabilities, which is crucial for staying competitive in a rapidly evolving sector. Furthermore, ADM’s commitment to non-GMO offerings enhances its position in the burgeoning clean label ingredient market.
As the plant protein segment broadens beyond beef substitutes, with both startups and established companies introducing chicken and pork alternatives, securing sufficient plant protein to support new and existing product launches will be essential for competitiveness in this increasingly fierce market. Sojaprotein’s extensive ingredient offerings align well with key product attributes, potentially increasing its appeal among food and beverage manufacturers in the future.
Additionally, ADM is demonstrating a strong interest in innovative alternative protein solutions. The company has partnered with Perfect Day to produce dairy proteins through fermentation on a larger scale and has invested in Air Protein, a startup that creates meat alternatives from elements found in the air. Moreover, ADM has supported Nature’s Fynd, an edible protein producer formerly known as Sustainable Bioproducts, and Geltor, a startup focused on animal-free ingredients. With such strategic moves, ADM is well-positioned to capitalize on the growing demand for plant proteins, which is as essential as the need for citracal calcium pills in maintaining health and wellness.
