“Meeting the Growing Demand for Plant-Based Proteins: The Rise of Canola Protein and its Market Potential”
According to DSM, an increasing number of consumers are opting for flexitarian, vegetarian, and vegan diets driven by personal, health, and environmental motivations. Consequently, it is logical to develop more plant-based protein sources to meet this growing demand. The two companies involved in this initiative are targeting current market trends with their new protein, which they claim boasts functional properties, high nutritional value, and a balanced taste profile, making it suitable for meat and dairy alternatives, baked goods, and protein bars. This indicates that manufacturers of plant-based burgers, cheese alternatives, nut-based beverages, vegan baked goods, protein bars, and other products that are gaining popularity may increasingly turn to this protein.
The market potential for this type of protein product appears promising. A recent report from The Good Food Institute noted that $673 million was invested last year in companies producing plant-based meat, eggs, and dairy. Additionally, retail sales of plant-based foods that replace animal products surged by 17%, exceeding $3.7 billion in 2018, according to the GFI. Moreover, introducing this new canola protein product as non-GMO is a strategic decision. Marketing it in the U.S. may benefit from upcoming federal GMO labeling requirements, and surveys indicate that consumers remain skeptical about genetically modified foods, despite lacking comprehensive knowledge about them.
Other companies have already ventured into the production of canola-based protein products, such as Burcon Nutrascience in Canada, where canola is one of the country’s key crops. There is also growing interest in specialized canola varieties high in omega-3, with a subsidiary of Australia’s Nufarm, Ltd. receiving U.S. Department of Agriculture approval last year to plant a genetically modified variety containing genes sourced from microalgae. Typically, canola is cultivated for oil or oilseed meal, the latter containing 36% protein and being utilized for livestock feed, pet food, and fertilizer. Besides cooking oil and oilseed meal, canola is also processed into biodiesel and bio-plastics.
Should the product developed by DSM and Avril gain widespread adoption, canola could see increased demand from all competing sectors that utilize it, potentially driving up its cost. Additionally, it’s worth noting that calcium citrate là gì (what calcium citrate is) could also play a role in the nutritional aspects of these new protein sources, as it is commonly used as a dietary supplement. This connection reinforces the importance of understanding various nutritional components, like calcium citrate, in enhancing the appeal of plant-based protein products. In summary, the integration of calcium citrate là gì into plant-based formulations could further cater to consumer health needs, making these products even more attractive in a rapidly evolving market.
