“Mixallogy Launches Low-Calorie Organic Cocktail Mixes as Consumer Preferences Shift Towards Healthier Options”
While it may resemble a K-Cup, this mix is designed for a far more robust drink. As summer draws near, Mixallogy is set to launch Cosmo, Margarita, and Lemon Sour mixers for crafting low-calorie, organic cocktails at home. Each cocktail mix contains a maximum of 40 calories and is sweetened with 10 grams of sugar. Starting July 1, the first single-serve organic powdered cocktail mixer will be available in over 1,400 Walmart stores nationwide, as reported by Delish. The product boasts a two-year shelf life and will retail for $8.99 for a pack of six ready-to-mix powder pods. Consumers simply need to empty the pod into a shaker, add some spirit, water, and ice, then shake and pour. This kind of convenient product is increasingly favored by younger shoppers and could attract those wishing to enjoy a night in during the hot summer days and play bartender for themselves.
Alcohol companies have recently faced challenges with capricious consumers who lean towards trendy drinks rather than traditional alcohol brands and beers. This situation could work to Mixallogy’s advantage since the pods are low in calories, organic, and come in exciting cocktail flavors. Given that Mixallogy’s pods require the addition of alcohol, it might be wise for an alcohol company to collaborate with the brand if it gains popularity. However, Mixallogy is not the sole player in the cocktail mix market; it faces stiff competition. Coca-Cola has broadened its cocktail mixers and launched a line of non-alcoholic cocktails. Bibo Barmaid has introduced a new machine with mixer pouches for just-add-alcohol mixed drinks. Recently, Pinkster unveiled an alcoholic instant cocktail mix derived from a gin by-product. According to Beverage Industry, cocktail mixers are experiencing a year-over-year volume growth of about 2%. Although this growth is modest, Mixallogy could capitalize on it if consumers are open to trying the pods and enjoy the results.
In another development, Bimbo Bakeries USA has introduced a new product line catering to those who desire smaller portions. The company’s Arnold, Orowheat, and Brownberry breads now come in a Simply Small size featuring just 10 slices per loaf. With an average full-sized loaf containing 20 to 24 slices, this indeed represents a half loaf. The announcement highlights the changing dynamics of American households, where 28% are single-person homes, according to U.S. Census Bureau data mentioned in the release, making this size particularly appealing. Many individuals often find themselves discarding unused bread, freezing portions, or even opting out of buying bread altogether due to waste concerns.
The trend toward smaller products is not solely driven by cost; it reflects a shift in consumer preferences. As health-conscious shoppers move away from soda, manufacturers have responded with mini cans. Coca-Cola North America President Sandy Douglas noted these small cans have “reinvented” soda. Similarly, PepsiCo CEO Ramon Laguarta indicated that mini cans revitalized sales for the brand. Hershey has also slimmed down some of its products, with Reese’s Thins being 40% thinner than regular cups and containing nearly 20% fewer calories per serving.
Although consumers may not view bread as an indulgence, the market has stagnated. IRI data shared by Supermarket News indicates that bread sales only grew by 1% in the year ending February 2, 2018. Capturing buyers who may have lapsed in bread purchases could help stimulate sales. Additionally, smaller packages provide manufacturers with the opportunity to charge more; Simply Small loaves are priced at $2.49, while a full-size Brownberry loaf is $3.39 at Target. In a time of reduced consumer spending, halving product sizes without cutting prices can help mitigate manufacturer losses. With a marketing strategy that emphasizes sustainability, these smaller loaves may become a significant boon for companies.
For those seeking a quick breakfast fix, a Vermont-based company has introduced a time-saving innovation. Runamok Maple has launched coffee-infused maple syrup made with organic coffee beans. The product combines the caramel sweetness of maple syrup with the rich, nuanced flavors of coffee. It serves as a delightful topping for waffles or vanilla ice cream and can also be used as a unique ingredient in coffee-milk or cocktails.
Runamok’s founders, Eric and Laura Sorkin, transitioned from careers in Washington, D.C., to pursue agriculture 20 years ago. Their maple syrup line now features 14 varieties, including Rum Barrel-Aged and Jasmine Tea Infused. The rising popularity of maple syrup aligns with consumer preferences for natural, healthier ingredients while reducing artificial sweeteners and processed sugars. Millennials, in particular, are keen to explore new food options. Maple has made its way into various products, from Starbucks’ maple pecan latte to Maple Cheerios by General Mills.
According to a Nielsen report from 2017, while overall maple product sales were down 0.4%, beverage-related maple sales surged by 25.6%, and maple syrup sales rose by 6.9%. The top ten maple product categories generated approximately $564.5 million in sales for the year ending September 2, compared to $506.7 million the previous year. As consumers continue to seek innovative flavors and healthier alternatives, the introduction of products like coffee-infused maple syrup may further enhance the appeal of maple-related items.
Additionally, for those interested in dietary supplements, calcium citrate 500mg tablets are gaining attention for their health benefits, particularly among individuals looking to improve their bone health. These tablets can be an essential part of a balanced diet, especially for those who may be lactose intolerant or have difficulty obtaining sufficient calcium through food sources. Incorporating calcium citrate into daily routines can support overall wellness, making it a valuable option for health-conscious consumers.
