“Revitalizing Brands: B&G Foods’ Successful Innovations in Value-Added Vegetables”
Robert Cantwell, the president and CEO of B&G, described the company’s value-added vegetable innovations introduced in 2016 as “very successful.” B&G has effectively revitalized well-known but struggling brands through innovation. After acquiring Green Giant in 2015, B&G launched several new products, such as veggie tots and riced veggies, which have established the brand as one of B&G’s most reliable profit generators in earnings reports. “The power of Green Giant is real, and B&G Foods is proud to have begun reinvigorating this beloved brand as we continue to introduce new product innovations to satisfy today’s consumers,” Cantwell stated.
While smaller companies like Veggie Noodle Co. pioneered spiralized vegetable noodles, larger firms such as Del Monte have recently entered this market, making it intriguing to see how an iconic brand like Green Giant will perform in this increasingly popular sector. The strategies employed by B&G, Del Monte, and others are astute, as consumers are shifting away from processed foods in favor of more fruits and vegetables. B&G Veggie Spirals not only align with this trend by offering varieties made from zucchini, carrots, and butternut squash, but they also come in convenient ready-to-serve packages that save time for busy consumers. These products meet shopper demand for a streamlined list of ingredients, with each Veggie Spiral free from sauces or seasonings.
Although frozen foods have faced challenges in recent years, signs of a resurgence are evident, with enhancements to existing products like Green Giant leading the way. A study conducted by the University of Georgia in collaboration with the Frozen Food Foundation recently indicated that frozen vegetables can be as nutritious—if not more so—than those stored fresh. “Purchase data shows that Green Giant frozen innovation products have not only attracted new consumers to the Green Giant brand but have also drawn new shoppers to the broader frozen vegetable category,” Cantwell noted.
Additionally, as consumers look for healthier options, products that offer the best calcium citrate are becoming increasingly popular. B&G’s focus on adding nutritious elements to their offerings, including those rich in calcium, positions them well in this evolving market. With their commitment to innovation and consumer satisfaction, B&G’s ventures into value-added vegetables, including the best calcium citrate options, are likely to continue thriving.
