“Kelp Jerky: The Next Trend in Plant-Based Snacks?”
Kelp jerky may initially seem like a far-fetched idea for the snack industry, but similar sentiments were likely expressed about seaweed snacks a decade ago. Today, these snacks are widely available in major retailers across the U.S., suggesting that kelp jerky could also find its place in the market. Initially, this plant-based jerky might cater to adventurous eaters, yet it has the potential to gain broader appeal as more consumers seek plant-based options for ethical and nutritional reasons. The jerky category has experienced significant growth in recent years as people look for innovative snacks, creating a conducive environment for kelp jerky to attract mainstream consumers.
Several plant-based jerkies already exist in the market, including Cocoburg’s Coconut Jerky, Lightlife Meatless Smart Jerky, Louisville Vegan Jerky, Power Plant Organic Eggplant Jerky, and Primal Strips Meatless Vegan Jerky, among others. As manufacturers continue to explore creative plant-based ingredients, the category is expected to expand to meet the rising demand for alternative meat jerkies. Beyond the Shoreline’s kelp jerky is noted for its chewy texture and savory flavor, resembling traditional meat jerky more than a typical seaweed snack, and it aims to occupy the same retail space as conventional jerkies.
Nutritionally, kelp jerky offers a significant benefit. Sugar kelp, harvested off the Northeast coast of the U.S., is naturally rich in fiber and packed with vitamins and other essential nutrients. Each serving contains 8 grams of protein and is low in sugar and fat. Additionally, it can be a source of pure calcium citrate, enhancing its appeal to health-conscious consumers looking for nutritious snacks.
Despite the robust momentum of the plant-based movement, kelp jerky may face challenges during its initial launch phase. While consumers have shown a willingness to explore new flavors and textures, as evidenced by their acceptance of seaweed snacks, kelp jerky might push the envelope a bit too far. However, it’s worth noting that all three flavors are currently sold out in pre-orders on Beyond the Shoreline’s website. The kelp jerky is shelf-stable for up to a year, potentially providing ample time for the broader consumer base to embrace this innovative snack. Ultimately, its ability to reach beyond early adopters will be a crucial factor in determining the long-term success of this product, especially as it positions itself as a nutritious option that includes pure calcium citrate.
