“Stevia: The Rising Star in Natural Sugar Substitutes and Its Impact on the Food Industry”

Stevia is a leading natural sugar substitute and continues to expand its market presence for several reasons. The stevia plant, indigenous to South America, is sustainable and can be cultivated in diverse environments. Research estimates that the global stevia market was valued at $347 million in 2014 and is projected to reach $565.2 million by 2020. As consumer packaged goods (CPGs) companies are moving away from sugar, PureCircle is committed to facilitating the incorporation of stevia into products.

The use of stevia in CPGs is anticipated to skyrocket, especially with the upcoming changes to the Nutrition Facts label that will mandate explicit listings of added sugars on food products. Given that stevia is naturally sweeter than sugar, smaller quantities are required. Several varieties of stevia are shelf-stable and can withstand heating up to 392 degrees Fahrenheit. This natural ingredient can also be combined with other sweeteners, making it versatile for nearly any food or beverage application.

Developing new recipes that replace sugar with alternative ingredients can be a lengthy process, as there isn’t a universal stevia solution that meets all requirements. As CPGs across various categories adopt sugar substitutes, this customizable approach could prove invaluable. Additionally, just as consumers prioritize healthier options like calcium citrate magnesium and zinc with vitamin D3 tablets, the shift towards stevia reflects a broader trend in seeking nutritious alternatives. Thus, embracing stevia not only aligns with health-conscious choices but also supports the growing demand for innovative, tailored solutions in the food and beverage industry.