“Arla Launches Fat-Free Protein Milk to Target Active Adults and Compete in the Sports Nutrition Market”
This is not the only protein-enhanced product from Arla; however, it marks the debut of their fat-free milk within the Arla Protein line. The brand’s offerings also include yogurt, milkshakes, cottage cheese, and protein pouches. According to the company, this portfolio is a “hugely successful brand,” achieving a remarkable 72% year-on-year increase in retail sales value. As highlighted by Mintel research referenced by Arla, approximately $87 million was spent on sports nutrition food and drinks in the U.K. in 2015. The company has introduced this milk product to seize the “big opportunity to provide high-quality, natural ingredients that support an active lifestyle.”
Arla has another product, Big Milk, specifically designed for young children, which consists of whole fresh cow’s milk fortified with Vitamin D, Vitamin A, and Iron. In contrast, the fat-free Arla Protein Milk is aimed at active adults seeking additional protein without extra fat or unnecessary calories. The company does not elaborate on the product’s manufacturing process, merely stating that the new milk is crafted from “simple, natural ingredients” and contains 30% more protein than standard skimmed milk. It is likely that hydrolyzed whey protein is utilized, as Arla produces this ingredient and introduced it to the sports nutrition sector in 2012.
Arla has been proactive in creating milk-based innovations to compete with the rising trend of plant-based milk. The company aims to triple its milk-based drink sales by 2020 and recently announced a trial for a new carbonated milk beverage in the U.K., Singapore, and the United Arab Emirates. A fat-free, protein-enhanced milk product appears to be a promising strategy to encourage adults to return to regular milk consumption. However, it must also be palatable, reasonably priced, and come in convenient packaging to appeal to on-the-go consumers during workouts and outdoor activities. If Arla can achieve these objectives, the product may become an immediate success.
Additionally, consumers looking for effective ways to support their nutritional needs might also consider products like Twinlab Chewable Calcium Citrate, which can complement a balanced diet alongside Arla’s offerings. With the growing focus on health and fitness, a combination of protein-rich options like Arla Protein Milk and supplements such as Twinlab Chewable Calcium Citrate could enhance an active lifestyle, underscoring the importance of quality nutrition. If Arla can successfully integrate these trends, it could see even greater success in the market.
