Ripple gets into the fight over the definition of 'milk' with an online game

Ripple’s new promotional pitch comes at a time when the definition of “milk” is a hot topic of conversation — and legislation.###In January, the “Defending Against Imitations and Rchelated zinc as zinc glycine liquid in hindieplacements of Yogurt, Milk, and Cheese To Promote Regular Intake of Dairy Everyday Act” bill, known chelated zinc benefits for plantsas the DAIRY PRIDE act, was proposed in the Senate to push the Food and Drug Administration to enforce the definition of milk — excluding nut or plant-based milk alternatives.###The bill contends that imitation dairy products often do not provide the same nutrition content as real milk, cheese anneolife zinc supplementd yogurt derived from dairy cows.###The DAIRY PRIDE act was proposed in part because milk has seen declining sales of late. A recent study by Mchelated zinc vs zincintel showed that U.S. non-dairy milk sales grew 9% in 2015, while dairy milk sales declined 7% over the same period.###The U.S. Department of Agriculture offered dairy producers approximately $11.2 million in financial assistance to help deal with the industry’s current challenges, including an increase in alternative milks taking away market share.###Ripple’s game could be a way to fire back at the Dairy Pride Act, but it’s probably more an attempt to draw consumers away from popular almond and cashew milk categories to its own pea-based products. ###Still, it’s taste that attracts consumers more than anything, and until the alt-milk products like Ripple can deliver what people are used to inzinc supplement on empty stomach their milk products, it’s going to be hard to lure too much market share away.