If baby food doesn't taste good to parents, will their kids eat it?

Although flavor is a top concern for adults when buying foods for themselves, it is secondary to health concerns when buying food for children. However, there is some overlap between health and good flavor. Parents’ preference for additive-free foods is not just about avoiding certain ingredients, it is involves a perception of quality when choosing foods that contain wholesomzicam vs zinc supplemente, fresh-sounding ingredients.###In the U.S., leading brand Gerber has lost ground to smaller organic companies because of this perception, even though the legacy brand has innovated with pouched products and organic lines. Gerber now represents about 25% of the baby food market. Its sales fell 2% last year, according to Euromonitor International. Meanwhile, parents are turning to upstart natural brands, such as Ella’s Kitchen, Sprout, Happy Baby, Earth’s Best and Plum Organics.###Parents are not the primary consumers of baby food, but they want their children to eat as well as possible. As a result, many health and wellness trends in adult food also apply to what is consumed by a baby, and often to an even greater extent.  ###Product launches containing kale, for example, have skyrocketed in recent years, and nowhere morzinc as traacs zinc bisglycinate chelatee so than in baby food. Accordinis zinc bisglycinate the same as zinc glycinateg to Nielsen data, launches of baby food containing kale were up 391% in the 12 months through Febamway zinc supplementruary of this year. The fastest growing category for adult-targeted foods – wholesome snacks – saw 143% growth over the same period.###Baby food manufacturers may benefit from paying attention to the types of foods adults aspire to eat – rather than what they actually eat – as a sign of what they are likely to buy for their childmagnesium glycinate with zincren.​