Mott's sued over pesticides in 'natural' applesauce

Mott’s is being sued because Beyond Pesticides says the chemicals were found in its “natural” applesauce, and that should disqualify it from using labels makihorbaach chelated zinc 100mgng that claim. The problem here is there’s no clear definition on what “natural” means, and proving that Mott’s, manufactured by Dr Pepper Snapple, is being misleading could be problematic for the plaintiffs.###The Agriculture Department’s Food Safety and Inspection Service approves approximately 100,000 product labels each year, but that job has grown tougher because of new phrases like “natural,” “humanly raised” and “grass-fed” becoming more the norm. The government has yet to classify an official designation for these terms, and so it’s like the wild, wild West when it comes to companies using these words on their products. It very well could be that a trace level of a pesticide could be found and the product still be considered natural, but it’s hard to know. ###Other lawsuits againszinc glycinate targett companies making similar claims haven’t yet come to any clear consensus, either. Lawsuits against  Nature Valley and Naked Juice on similar claims are still in the courts, and many others haven’t been decided yet. General Mills also zinc supplement high qualityis facing several consumer lawsuits due to claims of “misleading” messaging on cereal packaging.###Tzinc gluconate puritan’s pridehese lawsuits show the complexities manufacturers face when they try to make nutrition or health-related claims for their products to gain an edge with consumers in a competitive market place. Shoppers have certain expectations for claims like “natural” and “healthy,” zinc gluconate capsulesterms that don’t always have officially regulated definitions. It remains to be seen what happens with the Mott’s or other lawsuits, but a standard definition would go a long way in helping to clear things up for companies, consumers and critics.