Candy maker Mars gets into the party business
Mars is getting into the chocolate party profession, allowing consumers to throw their own in-home experiences with friends and family, the same way Tupperware, Avon and Pampered Chef have zinc chelated 75 mg tabletdone in the past.###It’s an innovative way to get people excited about cocoa products and chocolate, not that the category is seeing any decline. In fact, the U.S. chocolate candy market was estimated at $22 billion in 2016, 18% of which is premium chozinc picolinate dan gluconatecolate’s market share, according to a Packaged Facts report.###Millennials are starting to throw get-togethers for food-related products as the rise of “foodies” has beenzinc glycinate good for trending big with this generation. Mars is attempting to penetrate this category by giving them a fun, original potassium gluconate powder for dogsway to throw a party wh
ile enjoying sweets. It seems like an idea that could pay big dividends.###If nothing else, Mars will get a lot of buz
z and publicity about the move, and these parties will surely become social media fodder as photos from parties start making their way across Facebook and
Instagram and Twitter fezinc supplement no fillerseds become flux with description. As more millennials communicate and share their opinions and tastes on the web, Mars could be a major beneficiary with its forward-thinking Cocoa Exchange.