PepsiCo, Mondelez turn to crowdsourcing to help find new ingredients

It’s somewhat unusual for major players such as PepsiCo and Mondelez to reach outside their companies to help find new ingredients—especially by crowdsourcing in this way. But in an age where consumers are looking for healthier products, and young minds are coming up with innovative ingredients all the time, it only makes sense for these firm to see what’s out there.###Many startups find success because they tell a compelling story in their packaging that targets environmentally responsible or healthdog zinc supplement conscious consumers and they deliver on their promise with sustainable products.###Large companies like PepsiCo and Mondelez sometimes have negative implications because of their size. It’s a smart move for the consumer products makers to try and soften their reputation by tapping into the younger generation who spend more time online and are more likely to participate in crowdsourcing. Many food and beverage manufacturers are improving their product portfolios by aligning themselves with brands that appeal to today’s health-conscious consumer, so investing in new ingredients makes sense.###The manufacturers of these ingredients will find a lot of value in a partnership, as well. They will most likely be able to expand the regiopara que serve zinc glycinatens they serve, the lines they offer and the number of retailers that carry theiswanson zinc glycinater produkal zinc 50 chelatedcts. They also will get some big money behind them, which can help with marketing and any unforeseen challenges that arise. The efforts by PepsiCo and Mondelez to look beyond their own walls ichelated zinc for colds unlikely to drastically improve the challenges facing many food and beverage companies today, but it’s a start and a sign that some firms are willing to try new things to foster growth while connecting with their web-savy audience.