New rice flours target demand for clean and simple ingredients

Rice flour is already commonly used in gluten-free products, like cookies, cakes and pie crusts. It is also used in infant-weaning products because of its digestibility and allergen-free status. However, precisely because it lacks gluten, it is often comboptizinc vs zinc glycinate redditined with ingredients that improve texture, like modified starches and hydrocolloids. ###At a time when consumers are looking for simple ingredient lists, developing rice flours that have textural functions built in — and can be listed on the package simply as “rice flour” — is likely to hold considerable appeal.###Simplified ingredient lists are important to consumers, according to Mintel, which found that 59% of U.S. shoppers agree that the fewer ingredients a product has, the healthier it is.###As ingredient companies have worked to improve the functionality of their clean label starches, many food manufacturers have alreadtype of zinc supplementy made the switzinc glycinate vs zinc sulfatech from modified starches. Some hydroczinc supplements jumia kenyaolloids – like carrageenan and xanthan gum – are also viewed with suspicion, despite their natural origins. ###As consumers seek shorter ingredient lists, there is a clear benefit to using flour like the one developed by Ingredion. It will be interestingmagnesium glycinate and zinc benefits to see how traditional wheat flour producers react to this trend, and if the popularity of rice flour has a significant negative impact on their sales.