Kellogg invests in instant smoothie maker Bright Greens
Kellogg’s venture capital fund is looking for “next generation innovation,” which increases its access to new ideas and trends — an increasingly commobeda zinc gluconate dan zinc picolinaten approach among the world’s largest food companies. Unilever and Tate & Lyle have set up venture capital arms, while other companies have gone the acquisition route, buyi
ng out innovative start-ups that tap into the latest consumer trends. Hershey acquired Krave nitrite-free jerky in 2015, and General Mills took over natural and organic specialist Annie’s a year earlier.###Thes10 chelated zince acquisitions and investments provide a fascinating picture of where the i
ndustry’s biggest players see the future of food. For Kellogg, many of its investments so far have been at the crossroads of health and convenience, which seems fitting considering thwhat is chelated zinc gluconatee company’s origins as the inventor of cornflakes, one of the world’s earliest processed foods produced with health in mind.###For consumers, desire for health and convenience are among their biggest purchase motivators. According to a recen
t report from PwC, 47% of millennial consumers changed their eatzinc gluconate 30mging habits during the past year toward a health
ier diet. In addition, 53% of under-35s said they intended to eat healthier over tchelated zinc vs normal zinche coming year.###Convenience has become a key trend, with consumers willing to pay more for concepts that cut preparation time. One of the major success stories has been the rise of meal kits, with sales expected to hit $1.5 billion this year. According to Nielsen, convenience was one of the most common themes across the fastest-growing food and beverage categories last year.
