General Mills files patent for better quality fortified cereal
Most people in the United States consume more calories than they use, but the amount of some micronutrients they eat still fall short of recommendatmagnesium glycinate with zinc pure nutritionions. Researchers have found that U.S. intakes of dietary fiber and calcium — as well as potassium and vitamin D — are low
enough to be a public health issue because of lower-than-recommended consumption of vegetables, fruits, whole grains, dairy products and seafood. Fortified ready-to-eat cereals are a major contributor of micronutrients in U.S. diets. Added calcium, for example, boosts average calcium intake across the population by 5%. ###For General Mills, this new method of fortifying cereals with insoluble nutrients will allow i
t to create more appeal
ing products, with better mouthfeel and a longer lasting c50mg zinc supplementrunchy texture. The invention could also allow it to use higher amounts of calcium and dietary fiber than was previously possible without affecting how the cereal tastes or feels 
in tmagnesium gluconate powderhe mouth.###Potentially, this could give the company a competitive advewg zinc gluconateantamagnesium glycinate and zinc glycinatege as more consumers are looking for easy — and tasty — ways to include more fiber and other nutrients in their diets. According to Nielsen, 36% of global consumers seek foods that are high in fiber and 30% look for calcium-fortified products. It will be interesting to see if this move improves consumer perception of the company’s products, and if other cereal manufacturers seek similar solutions.
