Kraft Heinz juices up Capri Sun brand with healthier options

Capri Sun found itself up against growing competition from natural and organic children’s drink options. Companies like Honest Kids and Juicy Juice organic are positioned to appeal to the increasing contingent of parents shunning sugary food and beverages in favor of healthier sugar-free and all-natural alternatives for their children.###The U.S. Centers for Disease Control and Prevention reports that almost two-thirds of kids (63%) drank sugar-sweetened beverages daily from 2011-2014. Increasing evidence has shown that these kinds of poor eating habits can, in fact, lead to health issues, including childhood obesity.###With Capri Sun such an important brand for Kraft Heinz — holding 25% share of kids’ single-serve beverages in the U.S. — the company set out to improve the drink’s ingredients and turn around faltering sales. According to Ad Age, Capri Sun sales have fallen about 6% this year.###The company now features a fairly broad range of Capri Sun juice drinks, including the original sugar-sweetened ones — which remain the brand’s leading seller.###While parents are the primary target of Capri Sun’s marketing, children have a lot of influence over what their parents buy, influencinzinc glycinate 50 mgg 95% of food and beverage purchase deciszinc bisglycinate kidsions, according to a report from the Food Marketing Inside effects of chelated zincstitute and Rodale. Children are also quick to want — or demand — produczinc supplement nearbyts that they see in commercials. which is why advertisers spend more than $12 billion per year to reach the youth market.###Traditional marketing media, however, may not be the best way to reach today’s millennials. Under Huet, Capri Sun is setting a course to reach out to more mom and dad bloggers — likely a smart play. Incrzinc gluconate que eseased use of social media marketing as well as more personalized and targeted efforts could raise awareness of the new offerings and grab the attention of busy, young parents.