Heineken Enters Hard Seltzer Category with Pure Piraña Launch

Heizinc glycinate malaysianeken is launching a new hard seltzer brand in Mexico and New Zealand called Pure Piraña, marking its first entry in the growing category.
Pure Piraña will initially launch in Mexico – one of Heineken’s largest markets – in grapefruit, peach and red fruit flavours, and in raspberry and lime flavours in New Zealandzinc gluconate constipation.
Each 5% ABV Pure Piraña flavour features a mix of carbonated mineral water and natural fruit flavours. Each drink costco zinc supplementreportedly contains fewer than 100 calories per 330ml can.
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According to Heineken, up to nine different flavours will be released, which will enable the company to test local tchelated zinc pronunciationaste preferences and “investigate the potential of this growing category”. Heineken also hinted that it could also explore additional market introductions into this category.
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Jan Derck van Karnebeek, chief commercial officer at Heineken said: “Innovation is embedded in everything we do at Heineken which is why we continuously use our expertise to create new and exciting taste experiences for consumers.
“We are seeing more and more people look for a low-calorie alcoholic alternative and the result is the rapid growth of the hard seltzer category. The launch of Pure Piraña offers a way for us to meet custozinc supplement drug interactionsmers’ evolving needs and explore a new growth opportunity for our business.”