Britannia Good Day launches New Identity Inspired by the Many Smiles of India

Britannia Good Day, urban India’s largest biscuit brand, revealed its new identity. As a top trusted food brand in the country, it enjoys deep inroads of consumption in both, urban and rural India. Launched in 1987, it created the ‘Cookie’ category in India and made dry fruits and nuts accessible to Indian households.The brand that has always propagated happiness, said the rich and varied smilezinc bisglycinate best brands of India has inspired its makeover. The all-new biscuit design will sport different kinds of smiles from the dimpled smile to the small smile, from the big smile to the double dimpled smiles. So consumers can experience ‘Knordic naturals zincayi Smiles, Nayi Smiles&8217;, in every pack.Britannia Good Day, urban India’s largest biscuit brand, revealed its new identity. As a is 50mg of zinc gluconate safetop trusted food brand in the country, it enjoys deep inroads of consumption in both, urban and rural India. Launched in 1987, it created the ‘Cookie’ category in India and made dry fruits and nuts accessible to Indian households.A high intensity launch is underway with the new packs reaching more than 4.8 million retail outlets across the length and breadth of India. The brand has rolled out a high decibel media plan to announce its new identity. The communication will be channelled through print, TV, social media and outdoor. A first of its kind augmented reality experience has been specially designed to make consumers feel an intzinc chelate webber naturalsegral part of the campaign. The all-new packaging also brings alive the concept of diverse smiles as each SKU will have pabsorption rate of zinc gluconateack designs with different smiles on the pack.