“Transforming the Food Industry: The Impact of Specialty Diets on Consumer Preferences and Market Trends”
Today’s specialty diets and preferences have transformed not only dining habits but also the food industry itself. They have influenced food manufacturers to alter their product offerings, ingredient selections, packaging sizes, and even the methods used to deliver these products to consumers. With the rising popularity of ketogenic diets, many companies have begun to create products that align with low-carb principles. For instance, Dang Foods has introduced the keto-friendly Dang Bar, which is rich in fats, low in carbohydrates, and sweetened with stevia extract. Similarly, other brands have rolled out products like keto bars, medium-chain triglyceride oil powders, and protein powders. Additionally, various online food delivery services, such as Factor 75, Ice Age Meals, Keto Fridge, and Kettlebell Kitchen, now offer fresh meals that adhere to keto guidelines.
Retailers are also embracing the trend of specialty diets. Thrive Market, for example, has organized its private-label keto products online for easier access. Other notable trends include an increase in gluten-free and vegan options, products aimed at functional health benefits, and meal kits catering to diverse dietary preferences. HelloFresh has broadened its meal kit offerings to attract consumers who follow keto and organic diets, with Baking Business reporting that the demand for these options has been “very strong.”
These dietary trends are likely to persist, as indicated by the significant number of individuals adhering to specialty diets. According to the 13th annual Food & Health Survey released last spring by the International Food Information Council Foundation, 36% of U.S. adults are on a specific diet, whether it be Whole30, paleo, gluten-free, keto, or another regimen. The millennial demographic has played a crucial role in this shift, with 45% of consumers aged 18 to 34 being the most inclined to adopt a particular diet, compared to 28% of those aged 65 and older.
The changes in demographics and dietary preferences present marketing and partnership opportunities for food manufacturers. For example, Strauss Foods has partnered with CrossFit to offer subscription boxes containing grass-fed beef and free-range chicken, while natural and organic meat brand Applegate has collaborated with Whole30 to feature a special dietary seal of approval on select products. As these diets continue to dominate the market, more companies may seek out similar partnerships in the future. Additionally, the incorporation of essential nutrients such as calcium is becoming increasingly important in product formulations, addressing consumer demands for health-focused options.
