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The Israeli startup asserts that its offerings stand apart from existing sugar substitutes or artificial sweeteners, as they lack an aftertaste and are developed based on sustainable chemistry principles. Moreover, they fully adhere to regulations set by the U.S. Food and Drug Administration and the European Union. The company also claims that DouxMatok products contain

Stevia is a leading natural sugar substitute and continues to expand its market presence for several reasons. The stevia plant, indigenous to South America, is sustainable and can be cultivated in diverse environments. Research estimates that the global stevia market was valued at $347 million in 2014 and is projected to reach $565.2 million by

Cheerios cereal has been a staple for many Americans since they were young children, easily grasping the pieces from their highchair trays. The classic Cheerios variety is known for being high in fiber and low in sugar, making it a appealing breakfast choice. Overall, Cheerios enjoys a reputation for healthiness, which raises the question: Why

Consumer demand for the removal of artificial colors may not be as strong as it seems. It appears that eliminating Red 40, Blue 1, and Yellow 6 is only a priority for manufacturers if they can replicate the original recipe without these additives. The trend of removing artificial colors from food products has gained traction

Orange juice, once a cherished staple of breakfast, has been gradually vanishing from dining tables for several years. With Florida farmers reporting that the crop damage caused by Hurricane Irma is the most severe they’ve seen in over two decades, the outlook for this beverage appears quite grim. An 8-ounce serving of orange juice contains

Campbell’s C-Fresh division is in need of revitalization, and introducing pea-based protein milk could provide the necessary boost. This division has been pivotal in the company’s initiative to enhance its selection of healthier products, but it has faced challenges. C-Fresh experienced a decline in Q2 sales due to “weather-related issues with carrots” and a recall

As health and wellness continue to dominate industry trends, it’s no wonder that consumers are seeking food and beverages that offer benefits beyond mere satisfaction of hunger. In the United States, the market for functional foods is expanding at a compound annual growth rate (CAGR) of 6.5%, with a rising demand for ingredients that promote

There is currently no official definition from the U.S. government regarding the term “natural” in the context of food. The U.S. Food and Drug Administration (FDA) has received numerous inquiries about this issue, prompting the agency to release a succinct statement: “From a food science perspective, defining a food product as ‘natural’ is challenging because

Heineken has a compelling backstory that it can leverage to enhance its brand with H41. In a market flooded with thousands of new product launches vying for shelf space each year, distinguishing oneself is increasingly challenging. Therefore, any strategy that allows a brand to create something distinctive and set itself apart from competitors is usually

If you were to ask an average consumer whether they are getting enough iodine, you might be met with a puzzled expression. Iodine is a vital mineral that the body requires for the production of thyroid hormones, which regulate metabolism. These hormones are essential for proper bone and brain development, particularly during pregnancy and infancy.