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Drink your vitamins: VitaCup launches fortified coffee

The launch of VitaCup coffee comes during a wave of innovation in the vitamin space. Both major supplement brands and smaller upstart companies are investing in new product creations like gummy vitamins — a category initially targeted at children that has since expsyp zinc gluconate useanded to adults — and vitamin sipping straws. By positioning vitamins and

General Mills seeks patent for high protein oats

General Mills has been working to develop this high protein oat variety for several years of traditionzinc supplement liquidal breeding techniques, and the patent suggests it has had to overcome significant hurdles along the way. Thzinc supplement infante resulting variety is based on a wild variety of oats called Avena magna, and contains up to