The Rise of Functional Foods: Trends, Innovations, and Market Growth in Health-Enhancing Products
Take a walk through any large grocery store or specialty shop, or browse online food product sites, and you’ll likely encounter a wide selection of protein powders, energy drinks, power bars, probiotics, vitamin-infused waters, and calcium-fortified beverages aimed at promoting bone health. These items are often fortified with nutrients, phytochemicals, botanicals, or dietary supplements and