“Coconut Craze: Unpacking the Health Halo and Market Surge of Coconut Products”
The enthusiasm that began years ago with coconut water being hailed as a healthier substitute for sports drinks has evolved into a significant food trend. Consumers, if not all nutritionists, associate a broad health halo with coconut products. These items attract gluten- and dairy-free individuals while benefiting from the rising interest in healthy fats. But