“Halo Top’s Packaging Strategy and the Competitive Response from Breyers in the Health-Conscious Dessert Market”
Halo Top’s rapid rise in the frozen dessert market can be attributed significantly to consumer appreciation for its packaging. Each pint of Halo Top showcases a large ice cream scoop design on the front, prominently displaying the calories per pint in bold typeface, making this nutritional information stand out even more than the Halo Top